Robert Reid, P.Eng. MBA
President and CEO
Rob has 20 years of utility engineering, operations and regulatory experience. His broad background includes project management for large infrastructure projects, IESO metering design and installation, and consulting on energy market issues. He is a licensed engineer in the Province of Ontario (Toronto ’90) and holds an MBA (Laurentian ’96) specializing in marketing and finance. Rob is active in the utility industry through memberships in the Institute of Electrical and Electronics Engineers (IEEE), the American Society for Quality (ASQ), the Automated Meter Reading Association (AMRA), the Electricity Distributors Association (EDA - Commercial Member) and, as a guest at the IESO’s MSP User’s Group and Revenue Metering Subcommittee meetings. Rob has extensive experience in all areas of electric utility management, operation and engineering. Regulatory experience includes in-depth knowledge of electricity markets and strong relationships with the Ontario Energy Board, Measurement Canada, the Independent Electricity System Operator, the Ontario Power Authority, the International Standards Organization, the Electrical Safety Authority, and the Canadian Standards Association. Operations and engineering accomplishments include the development of a Measurement Canada accredited meter shop, the development of three separate IESO-registered meter service provider organizations, and the implementation of one of the first two-way communications automated meter reading systems in Ontario. Most recently, successes include the development of several renewable energy projects with the individual highlight of achieving the first 1000V DC solar collector system being approved for use in Ontario by ESA.
Phone: 705-949-1033 ext 201 | Mobile: | Email